Free, numbered lessons on AI and marketing for local businesses — written by a working agency, tested on real client work. No hype, no theory. Every lesson ends with something you do today.
Start with QR-101Start at QR-100 if you're new to AI. Jump to any track if you know what you need.
What AI actually does for a local business, the tool stack worth paying for, and your first working workflows.
Captions, review responses, promos, and content calendars that run themselves — without sounding like a robot.
Intake, booking, follow-ups, and reporting. The unglamorous systems that quietly save ten hours a week.
Real examples from real businesses: what we built, what it cost, and what changed. Numbers included.
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The honest starting point: where AI saves real time, where it wastes it, and the one workflow to set up first.
Local search changed — AI answers now sit above the map pack. The four things that decide whether you show up.
One reusable prompt, one weekly batch, and a tested way to handle bad reviews without making things worse.
Menu descriptions, review replies, slow-night promos, and caption batching — plus the one thing AI must never touch.
Why chatbots underperform, where AI actually moves metal, and the advertising claims it must never generate.
What to pay for, what's free, and which expensive categories to skip. No affiliate links.
Why AI sounds generic, and the one saved paragraph that fixes it permanently.
Film once for twenty minutes, produce a full week of posts. The batching system that makes consistency survivable.
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These resources are free and always will be. When you're ready for hands-on help — a workshop for you, a training for your team, or a system we build and run — that's what we do all day.
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